Campaign Ads

Six Tactics:

Humor :http://www.youtube.com/watch?v=pbdzMLk9wHQ Makes fun of the opposing candidate: http://www.youtube.com/watch?v=pbdzMLk9wHQ

Scare Tactics: http://www.youtube.com/watch?v=63h_v6uf0Ao Ads like these so the consequences of not voting for the certain candidate. If you don't vote for me this will happen etc...

Mudslinging: This type of commercial slanders the opposing candidate. Usually using false accusations and using strong words like un-american, ignorant, destructive etc..

Average Joes- The commercials makes the candidate seem like he is right on the level as the middle class American.

Jingle- Commercial uses catchy song to get candidate stuck in your head http://www.youtube.com/watch?v=KoInnsrf4g8

Campaigns that unintentionally ruin candidates campaigns: p://www.youtube.com/watch?v=0PAJNntoRgA

Assertions:
1. People who participate in surveys do not represent the larger population.
2. A larger Bush advertising margin stem from more Bush advertisements in the 2000 election.
3. Campaigns are strategic in the way they target other candidates in battle ground states.